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Allyson Brantley

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Allyson P. Brantley is an Assistant Professor of History & Director of Honors and Interdisciplinary Initiatives at the University of La Verne, in Southern California.

The Coors Boycott
14
Sept. 6, 2021

The Coors Boycott

In the mid-1960s, to protest discriminatory hiring practices, Chicano groups in Colorado called for a boycott of the Coors Brewing Company, launching what would become a decades-long boycott that brought together a coalition of activists that would include not just Chicano and Latino groups, but also African American groups, union organizers, LGBT activists, students, environmentalists and feminists. These groups had a variety of motivations for their involvement in the boycott and varied succes...